What is lead?
A lead refers to the process through which a visitor visits your landing page of the website and thereby enrolls in the inquiry form showing interest in your products. This will help you have an idea of which companies are interested in your product and service and your can follow accordingly. The person usually fills up the contact details and thus you can stay in touch with them. The lead based marketing procedure helps to reach towards targeted audiences and is one of the most efficient forms of the digital marketing.
How does lead based marketing work?
Lead generation follows a significant list of procedure to help you reach the results.